LG 77" C6 Series 4K UHD OLED AI Smart webOS 26 TV, OLED77C6HUP

The advanced LG OLED evo C6-Series is better than ever. The LG OLED evo C6 is powered by the next-gen Alpha 11 Gen3 AI Processor —exclusively made for LG OLED—for ultra-realistic picture and sound along with a picture that is 3x brighter that performs great, even in well-lit rooms. AI-assisted deep learning analyzes what you're watching and uses your preferences to choose the best picture and sound setting for your content. The C6's almost invisible bezel, ensures it blends with your surroundings. When you're finished watching, display art, photos and other content make the C6 a versatile statement piece. Search less and stream more, thanks to the next generation of AI technology from LG webOS 26. Browse all your favorite streaming apps and let LG Channels connect you to over 400 free channels and 10,000+ movies & shows (on demand). Every LG OLED comes loaded with Dolby Vision® for extraordinary color, contrast and brightness, plus Dolby Atmos®** for immersive sound you can feel all around you. FILMMAKER MODE™ allows you to see films just as the director intended. Packed with gaming features, the LG OLED evo C-Series comes with everything you need to win like a 0.1ms response time, native 120Hz refresh rate, with VRR up to 165hz for PC gaming and four HDMI 2.1 inputs. **Dolby, Dolby Vision, Dolby Atmos, and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation. Manufactured under license from Dolby Laboratories. Confidential unpublished works. Copyright © 2012–2024 Dolby Laboratories. All rights reserved. *LG OLED has been ranked No. 1 selling OLED Brand for 13 consecutive years by Omdia.

• Hyper Radiant: Hyper Radiant Color Tech LG’s most advanced OLED display tech for the ultimate in picture quality
• Brightness Booster Pro: Brightness Booster Pro magnifies each pixel to shine up to 3.2x brighter 
• Perfect Black & Perfect Color: Over 8.3 million self-lit smart pixels with Perfect Black and Perfect Color technology 
• Alpha 11 AI Processor 4K Gen3: Alpha 11 AI Processor Gen3 LG’s most powerful Dual AI Engine for the ultimate picture and speed
• Dolby Vision®, Dolby Atmos® & FILMMAKER MODE™: Enjoy movie magic from home with Dolby Vision®, Dolby Atmos® & FILMMAKER MODE™ with Ambient Light Technology
• Ultimate Gameplay (G-sync, FreeSync, 0.1m/s): Ultimate Gaming with 165Hz Refresh Rate, NVIDIA G-Sync, AMD FreeSync Premium and 0.1ms response time
• OLED Care: The OLED Care feature helps protect your OLED display to retain the best picture quality possible over time.
• webOS (AI Hub): webOS delivers smarter, easier streaming, plus Google Gemini at your fingertips